FenuHealth
Helping FenuHealth Sell Their Award-Winning Horse Supplements Worldwide
FenuHealth makes natural digestive health supplements for horses, ponies, and even racing camels. Founded by sisters Kate and Annie Madden as teenagers, the brand needed a clean ecommerce website that could handle bulk and multi-purchase discounts and sell to customers across Ireland and overseas.
Goal:
To build a clean ecommerce website that helped FenuHealth sell their range of natural horse supplements directly to consumers. The site needed a shop layout the team had a clear vision for, plus bulk-buy and multi-purchase discounts to suit how customers actually order.
Approach:
We built a clean, professional shop layout to FenuHealth's specifications, with multi-purchase and bulk discounts configured to match their pricing structure. The design highlights the brand's story and award-winning credentials alongside the product range.
Result:
An easy-to-use website that helps FenuHealth sell their nine-product range 24/7 to horse, pony, and camel owners across Ireland and overseas — supporting a business with an exceptional 92% customer reorder rate.
The Client
FenuHealth was founded in 2015 by sisters Kate and Annie Madden, then aged 14 and 13, after a winning BT Young Scientist project. The brand makes 100% natural supplements that support gastric health in horses, ponies, and racing camels. FenuHealth has been supported by Meath County Council, Horse Racing Ireland, Enterprise Ireland, and Local Enterprise Offices, and has exhibited at Equitana, the world's largest equestrian trade fair.The Challenge
FenuHealth needed to move more of their sales online and reach customers directly, both in Ireland and internationally. With nine products in their range and a loyal customer base that often buys in bulk, the shop needed multi-purchase discounts built in from the start — and a layout the team had already envisioned for their brand.Our Approach
- Clean, Brand-Focused Shop
Design We built the shop layout to FenuHealth’s specifications, giving their award-winning brand and product range a clean, professional home online. - Multi-Purchase and Bulk Discounts
Customers who buy in bulk — a common pattern for FenuHealth’s loyal customer base — get automatic discounts configured directly into the shop. - Full SEO Optimisation
A full SEO report and optimisation help FenuHealth’s products show up in search for horse owners, trainers, and equestrian businesses looking for natural digestive support.
The Design Solution
The finished site is clean, clear, and built for easy browsing and purchasing. The nine-product range is well organised, the brand's story and credentials are presented with confidence, and bulk-buy customers are rewarded automatically at checkout.The Outcome
FenuHealth now has a website that sells around the clock to customers in Ireland and overseas. The clean shop layout and built-in discounts make repeat purchasing easy — supporting a business already known for a remarkably loyal customer base.Want a new website?
Have a product range with loyal repeat customers who need an easier way to buy in bulk?
FenuHealth
Live Website Link:https://fenuhealth.com/
Target Audience: Horse, pony, and camel owners, trainers, and equestrian businesses in Ireland and internationally looking for natural digestive health supplements.
✓ Website managed by DesignBurst
✓ Online Store
✓ Multi page website
✓ SEO Optimisation
Gallery showcase of the design for FenuHealth
An Overview of the FenuHealth Website Project by DesignBurst
Show Transcript
"FenuHealth makes natural digestive health supplements for horses, ponies, and racing camels. The brand was founded by sisters Kate and Annie Madden as teenagers, after a winning BT Young Scientist project in 2015.
FenuHealth needed a clean ecommerce website to sell their product range directly to customers in Ireland and overseas. We built the shop to their specifications, with multi-purchase and bulk discounts built in to suit how their loyal customers actually buy.
Full SEO helps the products show up in search for horse owners and equestrian businesses.
The result is a clean, easy-to-use website that sells 24/7 — supporting a brand with an outstanding 92% customer reorder rate."
WEB DESIGN PROJECT TAGS:animal health website design | bulk discount ecommerce website | equestrian website design Ireland | equine supplement website design | Health and Fitness | horse product ecommerce website | pet and animal product website | Pet Care & Welfare | WooCommerce website Ireland | WordPress shop website Meath