Grow your business online 5 web design tips

Grow Your Business Online

Today I want to share how to grow your business online with 5 easy web design tips. I have been designing websites for many years and I have compiled this list so that you can boost your business today. This week we launched a new website for a client BL Neon Signs and will use it to demonstrate how we helped them change their online presence.

Infographic grow business online
Our infographic on how to grow your business online outlining the 5 steps. Designed by DesignBurst for Instagram and Facebook. artwork freepik.com

1) Know What Drives You

When I work with new clients I like to develop an in-depth understanding of what drives them. This allows me to develop an online presence for them that reflects their personality and vision.

Reconnect with your mission to grow your business online

It is very important to know what drives you so that you attract the right audience. In our recent web design for BL Neon we helped them to reconnect with their mission to align their brand more with their personalities and vision. BL Neon have been operating for over 30 years and have a massive client base including RTE, Virgin Media and Teeling Whiskey to name a few.

BL Neon have worked with many big international businesses over the past 30 years including RTE, Jameson and Guinness
BL Neon have worked with many big international businesses over the past 30 years

At first I assumed that they wanted to keep the corporate feel that their original website portrayed and just wanted to refresh the content. While talking to Ciaran over the phone I asked him to describe his favourite project and then everything changed. His tone of voice and enthusiasm completely changed as he described a neon phoenix they had worked on for Teeling Whiskey. I knew that I needed to capture this identity in their branding and in their website. Ciaran then send me a link to a video of them working in the studio making the phoenix and I knew I had discovered a piece of gold.

Video made by Teeling Whiskey showcasing BL Neon in action making Neon Signs

This video really showcases the craftsmanship that goes in to every sign that they make. In the video the founder and neon glass blower Bernard Larkin says

The specialised end of things, the one-off commissions – That’s what gets me up in the morning and keeps me doing what I do.

Bernard Larkin – BL Neon Signs

Follow your passions always

It was important for me to know what drives the team in BL Neon to succeed. It is the creative process more so than the big brands that they have worked for. This was an important revelation because to grow your business online you need to update your content regularly. If you are not doing what drives you and are not passionate you will not update your fans regularly. Knowing what drives you will help you build your audience and will drive your passion.

Ciaran Larkin BL Neon blowing glass neon with a flame
Ciaran Larkin is passionate about creating bespoke neon signs so we wanted to capture that in the new website.

2) Know Your Audience

Before I start planning a website I always make sure that it is designed with a specific audience in mind. BL Neon’s old website looked ok and to most people there was very little wrong with it. However Ciaran and the team noticed that they were not getting business through it and felt they needed it overhauled. After we had explored what makes the BL Neon team tick I asked them about their ideal customer.

Define your Ideal Customer to grow your business online

Ciaran explained how they love working with clients who respect the design process and the craftsmanship that goes in to each creation. This sort of client often returned for repeat business and proudly showcased their work which lead to referrals. Ciaran then explained that 90% of their sales were referral based as very few people are informed of how neon signs are made.

The Teelings Phoenix shining bright

Connect your ideal customer with your passions

It was clear to me that they needed to ditch the corporate vibe and focus on showcasing their brand as “master craftsmen” instead. I explained that their ideal audience would be businesses who are acknowledging the current trends for 80s design and the massive hipster movement. I knew that Ciaran and the team at BL Neon would provide quality content to this new audience. This would make blog writing easy for them and more importantly add value to their audiences businesses.

BL Neon signs pushing the limits of sign design
The BL Neon website uses an informal yet professional approach to speak to their ideal audience

Explore the needs of your ideal audience

Try to develop an in-depth insight into who you would like to “speak to” with your website. If you are struggling think of a project or a client that made you really happy. What made them happy? What sort of personality did they have? How did you speak to them – formal or informal? Where were they based? What size was their business – Solopreneur, SME, Large Corporation? When you know the answers to these questions it will be easier for you to get engagement with your website content and grow your business online.

3) Use lots of imagery

A picture paints a thousand words. When you are trying to convey your offering to online audiences quality pictures are key. You can use photos, graphics and videos to attract new customers.

Choose relevant images

The images and graphics that you use should be in line with your vision and the needs of your audience. Choose images that will help your audience understand what you offer and how you are different from others. For BL Neon I incorporated lots of imagery in to the website and optimised them with keywords that speak to their ideal customers.

The BL Neon Team after designing the Pheonix Neon Sign for Teelings Whiskey holding their amazing creation
The BL Neon Team after designing the Phoenix Neon Sign for Teeling Whiskey holding their amazing creation

4) Include Calls to action

To grow your business online you need to improve your click through rate. It is important to get people to perform actions on your website for it to get ranked in Google. Simple things like clicking an image or button shows that your content is relevant to audiences. I wanted to improve engagement in the new BL Neon Website so I added calls to action throughout.

Call to action example bl neon website design
Try to not be too salesly with your calls to action and make them relevant to your audience.

Try not to be too salesy

People generally do not want to read content that is sales driven so I included calls to action that are relevant and add value to the audience. The majority of the calls to action on the BL Neon Website are links to help the audience learn more and see their work.

Try to not be too salesly with your calls to action and make them relevant to your audience.

5) Make it easy for people to get in touch

Your website should be able to handle new enquiries 24/7. Your business might operate from 9-5 but your website should operate out of hours to capture people’s questions. There are a variety of ways to do this and again I will use BL Neon as an example of how to do it right.

Put Contact Details in your Footer

When people get a business referral or get sent to your website by Google one of the first things they will do is look for your contact details. This allows them to understand where you service and how they can contact you. It immediately builds trust with your audience. Putting the contact details in a website footer makes it easy for people to contact you and see that you are a legitimate business.

Footer showing contact details
We included clickable Phone number and Email Address for BL Neon in their Footer for mobile users

Include Links to Social Media

It is important to let people know you are active on social media as it will allow you to show up on their timelines if they like your pages. Include links to social media on your website and include social media feeds of your favourite platform. BL Neon are active on Facebook so I included their Facebook feed in their footer so that their website updates regularly alongside their facebook feed.

Include a Contact Form

A contact form allows you to capture people’s enquiries out of hours and is a great tool to grow your business online. It also allows your audience to contact you rapidly with ease. When people are writing an email enquiry it can take time to ensure that it is phrased correctly and it is much more formal – this can deter some people as it seems like effort. Often a person remembers to contact you out of hours or while in a meeting so phoning you is not easy for them. So make it easy. Include a contact form that will automatically reply to their enquiry to assure them that you will respond at your earliest convenience.

Contact form included on web design for BL Neon to capture enquiries out of hours

Remember to comply with General Data Protection Regulation (GDPR) in your website and include some form of Recaptcha to prevent bots attacking your website.

Need more help with your Online Presence?

I hope that these 5 tips help you to grow your business online in 2019. Your website is a window to your business that can be viewed anytime by your ideal audience. We can help you reach new customers and really showcase your brand with our Web Design and Logo Design services. If you are interested in getting assistance please get in touch. Make 2019 your best business year yet.

Reviews of our web design services

DesignBurst
5.0
Based on 13 reviews
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Marie-Clare Byard
Marie-Clare Byard
2021-09-03T17:31:40+0000
Marianna is an expert in what she does, she is not just a web developer but has a background in design which she brings... to the table when designing your website.She really takes the pain out of the whole process of planning and designing a site, she listen and comes up with the concepts to match your brand and show case what you do in a well designed and layout out site.Plus she is a pleasure to deal with and had a great sense of humour, I would highly recommend her and her business Design Burst.read more
Eimer Duffy
Eimer Duffy
2021-08-09T14:33:29+0000
Having a fully optimised and well-designed website is key for all types of businesses. I took my time looking for the... right website design company which I would feel comfortable with and one which would provide a 5 Star professional service. I wish to highly recommend DesignBurst Website Design. Marianna Kane is exceptional and went far and beyond to ensure I was happy with my website. She really listened and provided solutions. I am delighted with the new website for FIT Social Media Training. Thank you Marianna for all your help. 😀⭐⭐⭐⭐⭐read more
Caroline Kane
Caroline Kane
2021-08-02T18:11:20+0000
I am delighted with my new website! Marianna and her team were wonderful and they made the process so much easier than... it might have been. At every stage I felt guided and supported through the process of creating a public image of my business that was reflective of the work I do. I also have an online booking system and a blog built into my website. It has attracted loads of new business enquiries. My clients already have a feel for the work I do before they book which is great. Highly recommend! Caroline Kane, Ebb & Flow Massage, Co. Meath 🌟🌟🌟🌟🌟read more
Jill O'Meara
Jill O'Meara
2020-10-05T10:32:58+0000
Design Burst came highly recommend to me by LEO Meath. Marianna became my mentor and I had no idea what we cover in... digital marketing but I just knew I need help as I was self taught. OMG is all I can say. She is a listener and tailored each session [all done over zoom] by your needs. She record the sessions so I could go over the material learnt. Marianna is a dream to work and I highly recommend Design Burst. She is just fantastic.read more
Linda Hickey Breathnach
Linda Hickey Breathnach
2020-04-16T17:38:14+0000
Very happy with Designburst and the website they created for me, highly recommend
Ryan Mcsharry
Ryan Mcsharry
2019-06-04T12:49:05+0000
Design burst came highly recommended to me when I was researching who I would get to design our new company website.... Marianna made the whole process extremely easy and It just flowed from inception to completion.. I found Marianna to be full of creative ideas, offering sound advice throughout. Couldn’t recommend design burst highly enough. Ryan- RMS constructionsread more
Andrew McCormack
Andrew McCormack
2019-04-09T20:16:13+0000
After finally making the decision to have a website created I searched and spoke to many people regarding the design... and creation, most spoke about various items which was language I wasn't familiar with. I found Design burst which is also Co Meath based and spoke to them explaining to them my needs. I was so amazed with my outcome, kind courteous and massive value for money the care I received was nothing but top class. I would truly recommend Design burst for all your website needs. Thanks kindly Design Burst.read more
Stephen McDonnell
Stephen McDonnell
2019-03-14T22:38:14+0000
Really happy with Marianna’s work on our new logo. She got the brief spot on and delivered high quality product that I... could use across many media Chanel’s immediately. Being a small business it’s great to see the level of quality I expect to deliver being held high by others and I’ll be singing praises here.read more
Owen Duignan
Owen Duignan
2015-05-14T12:17:55+0000
Niall Quinn
Niall Quinn
2013-10-05T19:02:59+0000
Niall Quinn
Niall Quinn
2013-10-05T19:02:59+0000
Noel Joyce
Noel Joyce
2013-08-01T09:54:05+0000
Chris Dermody
Chris Dermody
2013-06-21T14:49:23+0000
best place in the world ever!
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DesignBurst Website Design
5.0
Based on 11 reviews
powered by Google
Marie-Clare Byard
Marie-Clare Byard
17:31 03 Sep 21
Marianna is an expert in what she does, she is not just a web developer but has a background in design which she brings... to the table when designing your website.She really takes the pain out of the whole process of planning and designing a site, she listen and comes up with the concepts to match your brand and show case what you do in a well designed and layout out site.Plus she is a pleasure to deal with and had a great sense of humour, I would highly recommend her and her business Design Burst.read more
John O Neill
John O Neill
17:32 12 Aug 21
We own a thai food truck in Trim called Once Upon A Thai. We are so happy that we chose DesignBurst to create our new... website with online order system that suits our truck. Marianna and team are very professional and always available when we have any problems. We would highly recommend DesignBurst to create your dreamed website. Thank you Marianna and team very much. We wish you the very best with your business. From Auan and Johnread more
David Macken
David Macken
14:59 08 Aug 21
We are delighted with the website created by DesignBurst Website Design for O'Shaughnessy's Pharmacy. The setup was... very user-friendly and the demonstration videos created by Marianna were excellent. David (O'Shaughnessy's pharmacy).read more
Eoin Kelly
Eoin Kelly
11:27 03 Aug 21
I recently had a website designed by DesignBurst. The experience was easy and they brought significant value to the... design and ultimately the overall look of the website. They made the process easy and had plenty of patience while designing my first website. I am delighted with the result. I would have no hesitation in recommending DesignBurst.read more
Caroline Kane
Caroline Kane
18:10 02 Aug 21
I am delighted with my new website! Marianna and her team were wonderful and they made the process so much easier than... it might have been. At every stage I felt guided and supported through the process of creating a public image of my business that was reflective of the work I do. I also have an online booking system and a blog built into my website. It has attracted loads of new business enquiries. My clients already have a feel for the work I do before they book which is great.Highly recommend!Caroline Kane, Ebb & Flow Massage, Co. Meath 🌟🌟🌟🌟🌟read more
Jill O Meara
Jill O Meara
10:33 05 Oct 20
Design Burst came highly recommend to me by LEO Meath. Marianna became my mentor and I had no idea what we cover in... digital marketing but I just knew I need help as I was self taught. OMG is all I can say. She is a listener and tailored each session [all done over zoom] by your needs. She record the sessions so I could go over the material learnt. Marianna is a dream to work and I highly recommend Design Burst. She is just fantastic.read more
Orla Madden
Orla Madden
13:27 09 Jul 19
Marianna was a pleasure to deal with from start to finish. No hassle and delivered exactly what she said she would.... Highly recommend.read more
Richard Kelly
Richard Kelly
16:34 08 Jul 19
Marianna Kane was recommended to me when I was looking for someone to help me bring my design ideas to a reality. From... the first meeting, I found her so approachable and enthusiastic and listened to my vision and style. A very enjoyable collaboration from the start to the end.read more
camilla k
camilla k
14:28 08 Jul 19
Rosalia
Rosalia
12:13 08 Jul 19
Very people friendly and approachable yet innovative business which allows for the every day person to communicate and... showcase design ventures and develop a network within the design industry.read more
Martin Sherlock
Martin Sherlock
11:51 08 Jul 19
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