Logo and branding for local business Confident Potential

It was a pleasure to design the new logo and branding for local business Confident Potential last week. Stephen McDonnell is in the process of launching his latest venture in Meath this week and wanted a new brand to reflect the great services that he will be providing to businesses in Ireland and overseas.

Confident Potential – A new business in search of identity

Stephen McDonnell is no stranger to the business world and has worked with businesses internationally for many years. He runs a coaching agency (Timesworth Ltd) alongside his wife Connie where he has seen great success with businesses needing to change their entire ethos to drive sales.

Stephen is retained advisor to some major electrical and automotive brands in Ireland and is at the forefront of vehicle electrification and sits on the board of the national vehicle recycling scheme (ELVES)

Stephen McDonnell – Timesworth Ltd

Confident Potential is a new business entity for Stephen and Connie where they plan on mentoring businesses remotely via their online platform. Like any new business entity, it needed an identity for new customers to build trust and understand offerings at a glance.

Understanding the needs of customers

Every time I get approached about developing a logo and branding for local business my first question is “Who is your ideal customer?”. I am talking about that customer who loves what you do, worships your business mission and repeatedly shouts your praises from the rooftops without any prompts/payment. The more you know your customer needs the more familiar they will be with your new brand because it reflects their needs.

Confident business woman beside open sign - ideal customer

A confident businesswoman beside open sign – the ideal customer

Stephen holds an advanced Diploma in Coaching with Neuroscience. This gives him a competitive edge in understanding the needs of his ideal customer. Through operating Timesworth Ltd Stephen encountered many SME’s and Solopreneurs that found it hard to get clarity while operating their business. As a small business owner I can understand how difficult it can be to feel successful while working long hours and constantly pushing to build a strong customer base.

Confident Potential aims to capture the attention of small business owners and elevate their profiles and sales through building clarity, vision and helping them “thrive not survive” in their day-to-day operations.

An overview of Confident Potential based on my meeting with Stephen and hearing his business ideas.

A logo that will build the brand

With the company mission and the ideal customer for Confident potential, it was time to develop new logo ideas. I sketched out dozens of new ideas in a brainstorm and settled on 3 personal favourites to present to Stephen. All of the logos were designed as vector graphics. They were presented to Stephen in black and white. This would allow him to focus on choosing a logo based on legibility and clarity.

Confident Potential Logo Idea 1

The first idea focussed on encapsulating that emotion that people feel when they are successful. It portrays a silhouette emerging from flames or a blooming flower to symbolise growth and confidence.

Flame and arrow logo idea for Confident Potential


Confident Potential Logo Idea 2

The second idea focussed on showcasing business growth and fueling the potential of businesses. It is a modern styled flame graphic with an arrow symbolising growth and success.

Idea for Confident Potential Logo C P Target Icon
Confident Potential Logo Idea 3

The third idea focussed on setting and meeting targets while encapsulating the brand letters. It is comprised of a C and a P with a dot at the centre to make it look like an abstract target graphic.

After taking time to deliberate the new logo ideas Stephen decided to proceed with Logo Idea 3. This excited me as I love its simplicity and flexibility for future applications e.g. as a tiny icon and a large 3D display at expos. It was now time to refine the design and get it ready for the brand pack.

Contrasting font style to build the brand

Choosing a font to complement the new Confident Potential Brand was tricky at first. I am a big fan of using Sans Serif Fonts in my logo designs. However, for this design I wanted to do something bold and confident with the brand. It needed to speak to Stephens business audience. It is always a bold move to mix serif (curly fonts) with sans serif (block letters). This time it really worked and the curls on the letters beautifully contrast the blockiness of the “CP” icon.

The use of a Serif font nicely contrasts the Sans Serif nature of the Confident Potential Logo Icon

Upon Stephens recommendation, I extended the end of the “C” and it improved legibility and added balance to the icon. Now it was time to choose colours that allowed the brand to speak to the target customer.

Use of colour to attract ideal customers

New logos and brands need colours that speak to their ideal customers. The colours should always reflect the mission and ethos of the business too. For Confident potential 3 colours came to mind while designing the new logo:

RED: To symbolise power and to grab attention

BLUE: To symbolise confidence and build trust

TEAL: To symbolise tranquillity and confidence

Red and Black used in logo design
Confident Potential Logo Red to symbolise power.
Confident Potential Logo Blue to symbolise confidence.
Confident Potential Logo Blue to symbolise confidence.
Confident Potential Logo Teal / Aqua to symbolise tranquility.
Confident Potential Logo Teal / Aqua to symbolise tranquillity.

I wrote a blog post recently on how to choose the best colours for your brand which you may find interesting. Stephen chose to proceed with the blue colour as he felt it spoke most to his ideal customer and now it was time to build the brand pack.

Brand Pack for online and offline business promotion

While designing a logo and branding for a local business I always consider how the brand will be used in future applications. In a recent logo design for Elite Branding, I had to consider how the logo would appear when applied to a white van. In this case, I had to consider how the brand would look on Facebook and LinkedIn and how it would appear on Pop-up Banners at trade fairs.

Designing the Confident Potential Logo with future applications in mind – Popup / Rollup Banner. Photo by Freepik

Stephens brand pack included all of the files he needs to get his banner printed for an event that weekend. The brand pack also included native graphic files so that he could scale them for any future applications. It was also important that the logo worked for Stephens new website and social media pages. The brand pack included graphics for Profile Picture and Cover Photos for Facebook.

Facebook profile mockup for new logo design
Confident Potential Facebook Mockup profile and cover photo with logo

Another happy client

Stephen was very happy with the final design and left an amazing review for us on Facebook:

Really happy with Marianna’s work on our new logo.
She got the brief spot on and delivered high quality product that I could use across many media Chanel’s immediately. 
Being a small business it’s great to see the level of quality I expect to deliver being held high by others and I’ll be singing praises here.

Facebook Review of our Brand Pack Service by Stephen McDonnell of Confident Potential

Logo and Branding for local business

I enjoy working with new businesses to build new brands. I will work with you to define a brand that speaks to your ideal customers and reflects your core mission. With over 10 years branding and logo design experience, I can bring a lot of attention to your new venture. If you require a new logo and branding for your local business please get in touch or buy a Brand Pack and get your logo in 1 week.

Reviews of our web design services

DesignBurst
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Marie-Clare Byard
Marie-Clare Byard
2021-09-03T17:31:40+0000
Marianna is an expert in what she does, she is not just a web developer but has a background in design which she brings... to the table when designing your website.She really takes the pain out of the whole process of planning and designing a site, she listen and comes up with the concepts to match your brand and show case what you do in a well designed and layout out site.Plus she is a pleasure to deal with and had a great sense of humour, I would highly recommend her and her business Design Burst.read more
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Having a fully optimised and well-designed website is key for all types of businesses. I took my time looking for the... right website design company which I would feel comfortable with and one which would provide a 5 Star professional service. I wish to highly recommend DesignBurst Website Design. Marianna Kane is exceptional and went far and beyond to ensure I was happy with my website. She really listened and provided solutions. I am delighted with the new website for FIT Social Media Training. Thank you Marianna for all your help. 😀⭐⭐⭐⭐⭐read more
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Caroline Kane
2021-08-02T18:11:20+0000
I am delighted with my new website! Marianna and her team were wonderful and they made the process so much easier than... it might have been. At every stage I felt guided and supported through the process of creating a public image of my business that was reflective of the work I do. I also have an online booking system and a blog built into my website. It has attracted loads of new business enquiries. My clients already have a feel for the work I do before they book which is great. Highly recommend! Caroline Kane, Ebb & Flow Massage, Co. Meath 🌟🌟🌟🌟🌟read more
Jill O'Meara
Jill O'Meara
2020-10-05T10:32:58+0000
Design Burst came highly recommend to me by LEO Meath. Marianna became my mentor and I had no idea what we cover in... digital marketing but I just knew I need help as I was self taught. OMG is all I can say. She is a listener and tailored each session [all done over zoom] by your needs. She record the sessions so I could go over the material learnt. Marianna is a dream to work and I highly recommend Design Burst. She is just fantastic.read more
Linda Hickey Breathnach
Linda Hickey Breathnach
2020-04-16T17:38:14+0000
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Ryan Mcsharry
Ryan Mcsharry
2019-06-04T12:49:05+0000
Design burst came highly recommended to me when I was researching who I would get to design our new company website.... Marianna made the whole process extremely easy and It just flowed from inception to completion.. I found Marianna to be full of creative ideas, offering sound advice throughout. Couldn’t recommend design burst highly enough. Ryan- RMS constructionsread more
Andrew McCormack
Andrew McCormack
2019-04-09T20:16:13+0000
After finally making the decision to have a website created I searched and spoke to many people regarding the design... and creation, most spoke about various items which was language I wasn't familiar with. I found Design burst which is also Co Meath based and spoke to them explaining to them my needs. I was so amazed with my outcome, kind courteous and massive value for money the care I received was nothing but top class. I would truly recommend Design burst for all your website needs. Thanks kindly Design Burst.read more
Stephen McDonnell
Stephen McDonnell
2019-03-14T22:38:14+0000
Really happy with Marianna’s work on our new logo. She got the brief spot on and delivered high quality product that I... could use across many media Chanel’s immediately. Being a small business it’s great to see the level of quality I expect to deliver being held high by others and I’ll be singing praises here.read more
Owen Duignan
Owen Duignan
2015-05-14T12:17:55+0000
Niall Quinn
Niall Quinn
2013-10-05T19:02:59+0000
Niall Quinn
Niall Quinn
2013-10-05T19:02:59+0000
Noel Joyce
Noel Joyce
2013-08-01T09:54:05+0000
Chris Dermody
Chris Dermody
2013-06-21T14:49:23+0000
best place in the world ever!
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Marie-Clare Byard
Marie-Clare Byard
17:31 03 Sep 21
Marianna is an expert in what she does, she is not just a web developer but has a background in design which she brings... to the table when designing your website.She really takes the pain out of the whole process of planning and designing a site, she listen and comes up with the concepts to match your brand and show case what you do in a well designed and layout out site.Plus she is a pleasure to deal with and had a great sense of humour, I would highly recommend her and her business Design Burst.read more
John O Neill
John O Neill
17:32 12 Aug 21
We own a thai food truck in Trim called Once Upon A Thai. We are so happy that we chose DesignBurst to create our new... website with online order system that suits our truck. Marianna and team are very professional and always available when we have any problems. We would highly recommend DesignBurst to create your dreamed website. Thank you Marianna and team very much. We wish you the very best with your business. From Auan and Johnread more
David Macken
David Macken
14:59 08 Aug 21
We are delighted with the website created by DesignBurst Website Design for O'Shaughnessy's Pharmacy. The setup was... very user-friendly and the demonstration videos created by Marianna were excellent. David (O'Shaughnessy's pharmacy).read more
Eoin Kelly
Eoin Kelly
11:27 03 Aug 21
I recently had a website designed by DesignBurst. The experience was easy and they brought significant value to the... design and ultimately the overall look of the website. They made the process easy and had plenty of patience while designing my first website. I am delighted with the result. I would have no hesitation in recommending DesignBurst.read more
Caroline Kane
Caroline Kane
18:10 02 Aug 21
I am delighted with my new website! Marianna and her team were wonderful and they made the process so much easier than... it might have been. At every stage I felt guided and supported through the process of creating a public image of my business that was reflective of the work I do. I also have an online booking system and a blog built into my website. It has attracted loads of new business enquiries. My clients already have a feel for the work I do before they book which is great.Highly recommend!Caroline Kane, Ebb & Flow Massage, Co. Meath 🌟🌟🌟🌟🌟read more
Jill O Meara
Jill O Meara
10:33 05 Oct 20
Design Burst came highly recommend to me by LEO Meath. Marianna became my mentor and I had no idea what we cover in... digital marketing but I just knew I need help as I was self taught. OMG is all I can say. She is a listener and tailored each session [all done over zoom] by your needs. She record the sessions so I could go over the material learnt. Marianna is a dream to work and I highly recommend Design Burst. She is just fantastic.read more
Orla Madden
Orla Madden
13:27 09 Jul 19
Marianna was a pleasure to deal with from start to finish. No hassle and delivered exactly what she said she would.... Highly recommend.read more
Richard Kelly
Richard Kelly
16:34 08 Jul 19
Marianna Kane was recommended to me when I was looking for someone to help me bring my design ideas to a reality. From... the first meeting, I found her so approachable and enthusiastic and listened to my vision and style. A very enjoyable collaboration from the start to the end.read more
camilla k
camilla k
14:28 08 Jul 19
Rosalia
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12:13 08 Jul 19
Very people friendly and approachable yet innovative business which allows for the every day person to communicate and... showcase design ventures and develop a network within the design industry.read more
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