Today I will be sharing my insights on picking a logo size for social media. This is a very important part of the logo design process because a bad profile photo can affect people’s perceptions of your brand. This is part of a series I am writing to help your business define the best branding choices for success. If you are interested in learning about the best colour to use in your logo please look at this article.

Photo of pantone colour swatches
“How to Pick a Colour for Your Logo 2019”
Photo by Brett Jordan from Pexels

The perfect logo size for social media

In order to ensure that your logo looks clean and crisp when used for social media please follow the guidelines below.

Facebook Profile Image Size

In 2019 the ideal Facebook profile photo size for your business page is 360px * 360px. This logo will be scaled down and displayed as 180px * 180px by Facebook. Facebook now shows a circular profile photo so make sure that your logo does not get cropped by this effect.

Elite Branding Logo Design for Facebook Profile
Elite Branding Logo Design for Facebook Profile

Elite Branding Logo with circular crop for social media Facebook profile
Elite Branding Logo Facebook Circular Profile Photo

Instagram Profile Image Size

In 2019 the ideal Instagram profile photo size for your business page is 180px * 180px. This logo will be scaled down and displayed as 110px * 110px by Instagram on Mobile devices. Just like Facebook Instagram uses a circular crop on profile photos so make sure that your logo does not get cropped during this process.

Confident Potential Logo Circular Crop for social media

Confident Potential Logo Instagram Profile Photo

Twitter Profile Image Size

In 2019 the ideal Twitter profile photo size for your business page is 400px * 400px. This logo will be scaled down and displayed as 200px * 200px by Twitter on Mobile devices. Just like Facebook Twitter uses a circular crop on profile photos so make sure that your logo does not get cropped during this process.

Zoe DJ Artist Decks Logo for social Media
Zoe DJ Artist Logo Twitter

LinkedIn Profile Image Size

In 2019 the ideal LinkedIn profile photo size for your business page is 300px * 300px. The LinkedIn Business Logos are not cropped into a circular shape so try to fit your logo in a square icon.

Boost HR Logo for social media
Boost Hr Logo for LinkedIn

YouTube Profile Image Size

In 2019 the ideal Youtube profile photo size for your business page is 800px * 800px. This is scaled down automatically to 98px * 98px. YouTube allows you to select either a square design or circular design for your profile photo.

Aloha Pono - Lomi Lomi Massage Logo circular
Aloha Pono Circular Logo Design Youtube
Aloha Pono - Lomi Lomi Massage Logo horizontal
Aloha Pono Square Logo Design Youtube

Pick your logo size for social media

From this sizing guide you can see that generally you are best to choose a square icon for your logo and use minimal text due to the scaling on mobile devices. If you have any further questions about sizing your logo for social media please comment below or send us a message. If you would like us to help you with your logo design or branding please have a look at what we offer and get in touch today.